PPC (pay-per-click), or paid search marketing, is probably the quickest and most controllable method of promoting your business to a defined target market. It’s also one of the easiest to manage from a budget and ROI standpoint as you only pay when a prospect clicks on your ads.
When managed correctly, paid search marketing can be an extremely effective and profitable way to send targeted traffic direct to your website. On the other hand, when handled by amateurs, it could start eating away at your profitability and cash flow very quickly.
At WSI, we have developed a range of PPC methods that will ensure your campaigns deliver maximum ROI and continue to do so for as long as they are online.
At WSI, we know that Pay-Per-Click is a lot more than just choosing a set of keywords for your ads. It’s all about utilizing a broad spectrum of bids and advertising media to create targeted, tailored and rewarding campaigns giving you the best returns.
We do this by charting the behavior of your audience before targeting your campaigns over a number of channels including search engines, social media and display advertising. We then manage your campaign efficiently to ensure that you receive the maximum amount of inquiries and sales as a result of your ads.
Where SEO gives you a steady drip feed of targeted traffic, PPC will give you a quick and reliable flow of traffic for a predictable amount of money.
The beauty of PPC is that it can be as temporary or as permanent as you like. Have an ad that is performing consistently well? No reason to take it down. Is an ad performing quite poorly? You can take it offline within a matter of seconds!
At WSI, we know how powerful and effective a PPC campaign can be. Whether you are promoting your entire business, one product or a special promotion, we can tailor your ad to suit your unique needs.
Speak to WSI today to find out more about how we can build your paid search campaigns to match your business perfectly. Call 724-759-0465 now.
We are the expert digital marketing team who designs and implements customized digital marketing programs that improve B2B lead generation and conversion.