This may be something that you heard a lot of times last year but it remains true; the digital world is evolving at neck-breaking speed and it is isn’t about to slow down. If you are still using last year’s marketing strategy, the following statistics will make you see why you need to re-think that.
According to Makesbridge, 71% of companies had made a plan to increase their digital marketing budgets but only 27% did. Another Makesbridge study established that at 46%, almost half of the companies that participated in the study said that the number one criterion that determined the credibility of a business was its website design. If you are sticking to last year’s design, you are compromising your company’s credibility.
A different study carried out by SocialTimes showed that adding social media sharing buttons on outgoing emails saw a 150% increase in click-through rates.
FlipCreator also carried out a study into marketing strategy and effectiveness. They found that 92% of B2B marketers use the strategy of content marketing but only 36% do so effectively.
TMG opted to study mobile commerce. They found that it is on an upward trend with projected ten-fold growth from $3 billion in 2010 to $31 billion by 2016.
The respondents of online marketing in terms of gender was also studied by New Media and Marketing. They established that women are more social than men. Specifically, 49% of adult women visit social media sites more than once everyday. Only 34% of men went to social media sites more than once a day.
Search Engine Journal were interested in the browsing habits of those who visited different websites. They found that 75% of them never scrolled past page one of the search results.
What does it all mean?
All the studies above were carried out independently. The studies were all different but they point out the same essential fact; marketers who stick to the same marketing strategy are failing themselves. They are not appearing on page one of search results which browsers stick to, they are not using content marketing effectively and they are not targeting the group that can give them results which is women as compared to men. Final result- they will not be enjoying a nice piece of the projected $31 billion mobile commerce pie. If any company has been lax about their marketing strategy, the time for change is yesterday.
