We have heard it all. SEO is dead, SEO is a waste of money, SEO is a joke…. Nobody knows the algorithm used by Google but what we know is that Google is all about real AND relevant content that people searching on the internet want to read and share with others. Here are the key take-aways:
- Your website is your online “brick & mortar”. You have invested in building it and it needs to be set-up in such a way that it delivers results!
- Show that you are a leader and expert in your field, industry or locality.
- Take action to generate and share content. Relevance, freshness and frequency are key.
- You need to know what content is working and what is not. Unless you track, measure and adjust, it is not marketing.
- This shift does not happen overnight. This is a long term plan & partnership.
- Having a website is not enough. You have to also have a strategy to attract visitors to drive traffic to your website.
- Content is not about you, your products and services. It is about providing value to your visitors.
- Content has to be engaging, thought provoking, creative and original. It can be fun too as long as it is not boring!
- You cannot afford to ignore social media. Use them to amplify your message and pull more people into the conversation.
- Be leery of any claims or tricks that “guarantees” ranking in the first Google search page because your website will get penalized.
- Search Terms optimization is not a one time trick. To remain relevant, you will need to continue to conduct keyword research regularly as trends in search terms evolve.
WSI Adaptive SEO Infographic
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